EL PASO, Texas, Jan. 6 /PRNewswire-FirstCall/ --
Helen of Troy Limited (Nasdaq: HELE), designer, developer and worldwide
marketer of brand-name personal care products, today announced that it has
extended its existing trademark licensing agreement for the Vidal Sassoon(R)
brand name. Helen of Troy and The Procter & Gamble Company (NYSE: PG) have
entered into a new long term licensing agreement, including renewal options,
which extends the agreement for a total of thirty years. P&G will retain
rights to the Vidal Sassoon trademark.
Helen of Troy's Chairman, Chief Executive Officer and President, Gerald
Rubin, stated, "Over the years, we have developed a strong and mutually
beneficial business relationship with P&G and Vidal Sassoon. We are very
proud to be associated with a company of P&G's caliber and a styling icon such
as Vidal Sassoon. Vidal has made beauty history by creating simple, yet
elegant and striking styles, and remains one of the foremost leaders in the
hair care industry. For over forty years, the Vidal Sassoon name has been
synonymous with elegance, style, beauty and glamour. It is our goal to
maintain these attributes in all of our products carrying the Vidal Sassoon
name worldwide. Going forward, we expect to continue to expand our global
market with the highly recognized and respected, Vidal Sassoon trade name."
Helen of Troy Limited is a leading designer, producer and marketer of
brand name personal care consumer products. The Company's products include
hair dryers, curling irons, hair setters, women's shavers, brushes, combs,
hair accessories, home hair clippers, mirrors, foot baths, body massagers,
paraffin baths, liquid hair styling products, body powder and skin care
products. The Company's products are sold by mass merchandisers, drug chains,
warehouse clubs and grocery stores under licensed trade names including Vidal
Sassoon, licensed from The Procter & Gamble Company, the trademark Revlon(R),
licensed from Revlon Consumer Products Corporation, Dr. Scholl's(R), licensed
from Schering-Plough HealthCare Products, Inc., Sunbeam(R) licensed from
Sunbeam Corporation, Sea Breeze(R), licensed from Shisheido Corporation, and
Vitapointe(R) licensed from Fizons Corporation. Helen of Troy's owned trade
names include Dazey(R), Caruso(R), Karina(R), DCNL(TM), Nandi (TM), Isobel
(TM), Vitalis(R), Final Net(R), Ammens(R), and Condition 3-in-1(R). The
Company also markets hair and beauty care products under the Helen of Troy(R),
Hot Tools(R), Hot Spa(R), Salon Edition(R), Gallery Series(R), Wigo(R) and
Ecstasy(R) trademarks to the professional beauty salon industry.
This press release may contain certain forward-looking statements, which
are subject to change. A number of risks or uncertainties could cause actual
results to differ materially from historical or anticipated results.
Generally, the words "anticipates," "believes", "expects" and other similar
words identify forward-looking statements. The Company cautions readers to
not place undue reliance on forward-looking statements. The actual results
may differ materially from those described in any forward-looking statements.
The Company intends its forward-looking statements to speak only as of the
time of such statements, and does not undertake to update or revise them as
more information becomes available. Additional information concerning
potential factors that could affect the company's financial results are
included in the company's Form 10-K for the year ended February 28, 2002, and
the Form 10-Q's for the quarters ended May 31, 2002 and August 31, 2002.
SOURCE Helen of Troy Limited